Projecting oneself as a brand to fulfil business motives is known as personal branding. It is also about promoting the products in one’s own name and thus becoming popular as both, an individual and a brand. Young entrepreneurs are often in need of guidance and therefore they prefer to hire a personal branding trainer. There are coaching classes also available for teaching about personal branding.
Every now and then, we get to know about brand ambassadors of some or the other company and those are generally well-known celebrities. This is also a kind of personal branding, in which, use of a person’s identity is promoting the brand’s products and services.